A notable increase is observed from 11 to 12 years Phone Number List old, and from 12 to 13 years old. From the age of 14, the percentage of adolescents who Phone Number List use networks exceeds 90%. With this in mind, parents expect brands to strive to convey Phone Number List positive values, as well as realism and sincerity. It does not seem that, at the moment, they are meeting expectations.
A reflection of this is that the percentage that Phone Number List claims to follow brands on the networks has dropped from 72% in 2019 to 48% in 2021. Perhaps this Phone Number List decrease is due to the disparity of objectives between brands and consumers. Aware of these, companies are taking steps to eradicate harmful content and implement better practices, such Phone Number List as stricter regulation. The network par excellence for brands is Instagram (75%), followed by Facebook (60%).
Both show considerable growth compared to the Phone Number List previous year. WhatsApp (27%), YouTube (21%) and TikTok (18%) close the top 5 applications most used as advertising support. have become an inevitable phenomenon in society, especially in the wake of Phone Number List confinement . Their great explosion has led them to be a reference for a good part of the Phone Number List users and highly valued agents in the advertising industry.